{"id":4723,"date":"2023-11-29T14:10:30","date_gmt":"2023-11-29T13:10:30","guid":{"rendered":"https:\/\/dzwatch.net\/?p=4723"},"modified":"2023-11-29T14:10:32","modified_gmt":"2023-11-29T13:10:32","slug":"meta-updates-rules-for-political-advertising-and-ai-usage","status":"publish","type":"post","link":"https:\/\/dzwatch.dz\/?p=4723","title":{"rendered":"Meta Updates Rules for Political Advertising and AI Usage"},"content":{"rendered":"\n<p>Meta, the parent company of Facebook, has recently detailed new policies regarding political advertising. These policies include a requirement for advertisers to disclose when they use artificial intelligence to modify images and videos in certain political content, according to a report by CNBC. Meta Political Advertising AI Usage .<\/p>\n\n\n\n<p>Nick Clegg, Meta&#8217;s Head of Global Affairs, described these new advertising policies in a blog post. He stated that they are largely consistent with how the social media giant has traditionally handled advertising rules during past election campaigns.<\/p>\n\n\n\n<p>However, the upcoming election season will see a significant increase in the use of <strong><em><a href=\"http:\/\/chat.openai.com\" target=\"_blank\" rel=\"noopener\">AI <\/a><\/em><\/strong>technologies by advertisers to create computer-generated visuals and texts.<\/p>\n\n\n\n<p>Earlier in November, Clegg announced that starting next year, Meta would require advertisers to disclose whether they used AI or related digital editing technologies &#8220;to create or alter an ad about a political or social issue in certain cases&#8221;.<\/p>\n\n\n\n<p>This applies to ads that contain a realistically generated or altered image or video, or sound of a real person saying or doing something they did not actually say or do. It also applies if an ad depicts a realistically looking non-existent person or event, alters footage of a real event, or depicts an event that appears real and claims to have occurred but did not, whether in a photo, video, or audio recording.<\/p>\n\n\n\n<p>Meta has faced criticism, particularly during the 2016 U.S. presidential elections, for failing to curb the spread of misinformation across its applications, including Facebook and Instagram.<\/p>\n\n\n\n<p>In 2019, Meta allowed a digitally altered video of then-House Speaker Nancy Pelosi, which made her appear to slur her words, to remain on its site, even though the video was not an ad.<\/p>\n\n\n\n<p>The rise of AI as a tool for creating misleading advertisements presents a new challenge for the social media giant, which has laid off a significant number of its trust and safety team as part of cost-cutting efforts this year.<\/p>\n\n\n\n<p>Additionally, Meta will also block new political, electoral, and social issue ads during the last week of the U.S. elections, a policy Clegg said aligns with previous years. These restrictions will be lifted the day after the elections.<\/p>\n\n\n\n<p>For more information on these updates, visit <strong><em><a href=\"http:\/\/dzwatch.net\" target=\"_blank\" rel=\"noopener\">dzwatch.net<\/a><\/em><\/strong> , Meta Political Advertising AI Usage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta, the parent company of Facebook, has recently detailed new policies regarding political advertising. These policies include a requirement for advertisers to disclose when they use artificial intelligence to modify images and videos in certain political content, according to a report by CNBC. Meta Political Advertising AI Usage . Nick Clegg, Meta&#8217;s Head of Global &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"cybocfi_hide_featured_image":"","iawp_total_views":4,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-4723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"acf":[],"_links":{"self":[{"href":"https:\/\/dzwatch.dz\/index.php?rest_route=\/wp\/v2\/posts\/4723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dzwatch.dz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dzwatch.dz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dzwatch.dz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dzwatch.dz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4723"}],"version-history":[{"count":1,"href":"https:\/\/dzwatch.dz\/index.php?rest_route=\/wp\/v2\/posts\/4723\/revisions"}],"predecessor-version":[{"id":4725,"href":"https:\/\/dzwatch.dz\/index.php?rest_route=\/wp\/v2\/posts\/4723\/revisions\/4725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dzwatch.dz\/index.php?rest_route=\/wp\/v2\/media\/4724"}],"wp:attachment":[{"href":"https:\/\/dzwatch.dz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dzwatch.dz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dzwatch.dz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}