{"id":49453,"date":"2026-01-23T00:02:09","date_gmt":"2026-01-22T23:02:09","guid":{"rendered":"https:\/\/dzwatch.dz\/?p=49453"},"modified":"2026-01-23T00:02:16","modified_gmt":"2026-01-22T23:02:16","slug":"macrons-sunglasses-boost-italian-eyewear-firm-by-28","status":"publish","type":"post","link":"https:\/\/dzwatch.dz\/?p=49453","title":{"rendered":"Macron&#8217;s Sunglasses Boost Italian Eyewear Firm by 28%"},"content":{"rendered":"<p><strong>DAVOS<\/strong> &#8211; French President Emmanuel Macron&#8217;s appearance at the World Economic Forum in Davos has unexpectedly fueled a surge in the stock price of an Italian eyewear company. His choice of sunglasses sparked a wave of market speculation, driving the company&#8217;s shares to unprecedented levels.<\/p>\n<p>Following Macron&#8217;s address in Davos, shares of Italian firm IVision Tech experienced a remarkable surge, climbing by approximately 28% during trading on Thursday. This spike occurred immediately after images circulated showing Macron wearing the company&#8217;s sunglasses while delivering his speech at the annual global economic summit in Switzerland.<\/p>\n<p>The sunglasses, identified as the &#8216;Pacific S.01&#8217; model from the luxury French brand Henry Jullien, retail for around 659 euros, or approximately $770, according to the company&#8217;s official website.<\/p>\n<p>IVision Tech&#8217;s CEO, Stefano Fulchir, attributed the surge to the significant media attention generated by Macron&#8217;s appearance. He stated that the widespread coverage and rapid dissemination of the images had a &#8216;clear and immediate impact&#8217; on the stock&#8217;s performance, leading to increased investor interest.<\/p>\n<p>The sharp increase in share value added approximately 3.5 million euros (around $4.1 million) to the company&#8217;s market capitalization. The stock&#8217;s volatility prompted the Milan Stock Exchange to temporarily suspend trading on several occasions due to the rapid upward trajectory.<\/p>\n<p>Prior to this event, the stock had already gained approximately 6% during Wednesday&#8217;s session before trading was suspended for most of the day. Trading briefly resumed on Thursday morning before being halted again, with analysts anticipating the largest single-day jump in the stock&#8217;s history.<\/p>\n<p>Social media users widely shared images of Macron, often accompanied by humorous comments and comparisons to the movie &#8216;Top Gun,&#8217; further amplifying the media buzz surrounding the event.<\/p>\n<p>The \u00c9lys\u00e9e Palace clarified that President Macron wore the sunglasses for health reasons.<\/p>\n<p><a href=\"https:\/\/dzwatch.dz\/?cat=50\">More Economy articles on DZWatch<\/a><\/p>\n<p><a href=\"https:\/\/dzwatch.dz\">DZWatch &#8211; Your News Portal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DAVOS &#8211; French President Emmanuel Macron&#8217;s appearance at the World Economic Forum in Davos has unexpectedly fueled a surge in the stock price of an Italian eyewear company. His choice of sunglasses sparked a wave of market speculation, driving the company&#8217;s shares to unprecedente&#8230;<\/p>\n","protected":false},"author":1,"featured_media":49454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"cybocfi_hide_featured_image":"","iawp_total_views":0,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-49453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/dzwatch.dz\/index.php?rest_route=\/wp\/v2\/posts\/49453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dzwatch.dz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dzwatch.dz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dzwatch.dz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dzwatch.dz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49453"}],"version-history":[{"count":1,"href":"https:\/\/dzwatch.dz\/index.php?rest_route=\/wp\/v2\/posts\/49453\/revisions"}],"predecessor-version":[{"id":49455,"href":"https:\/\/dzwatch.dz\/index.php?rest_route=\/wp\/v2\/posts\/49453\/revisions\/49455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dzwatch.dz\/index.php?rest_route=\/wp\/v2\/media\/49454"}],"wp:attachment":[{"href":"https:\/\/dzwatch.dz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dzwatch.dz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dzwatch.dz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}