Davos Appearance Sends Luxury Eyewear Company Soaring
President Emmanuel Macron’s recent appearance at the World Economic Forum in Davos has had an unexpected impact on the financial markets. The French leader’s choice of sunglasses sparked a wave of interest, sending shares of an Italian eyewear company soaring by as much as 28%.
Stock Jump Follows Davos Speech
Shares of Italian eyewear manufacturer, IVision Tech, experienced a significant surge during trading on Thursday. This followed widespread circulation of images showing Macron wearing the company’s sunglasses while delivering his address at the annual economic forum in Davos, Switzerland.
The Sunglasses and Their Price
The luxury French brand, Henry Jullien, confirmed that the sunglasses worn by President Macron are from their “Pacific S.01” model. According to the company’s official website, the glasses retail for approximately 659 euros, or around $770.
Company Attributed Rise to Media Attention
CEO of IVision Tech, Stefano Fulcher, commented on the stock surge, stating that Macron’s appearance had a “clear and direct impact” on the company’s stock performance. He attributed the surge to extensive media coverage and the rapid spread of images, which significantly boosted demand for the stock.
Market Gains and Trading Suspension
The sharp increase added approximately 3.5 million euros (around $4.1 million) to the company’s market value. The stock’s rapid ascent led the Milan Stock Exchange to temporarily suspend trading on the shares several times due to extreme volatility.
Previous Movements and Record Expectations
The stock had already gained approximately 6% during Wednesday’s session before trading was suspended for most of the day. Trading briefly resumed on Thursday morning before being suspended again. There are expectations the stock will record its largest daily gain in history.
Social Media Buzz
Images of Macron wearing the sunglasses were widely circulated on social media platforms, often accompanied by humorous comments and comparisons to the movie “Top Gun,” further amplifying the media attention surrounding the event.
Élysée Palace Cites Health Reasons
The Élysée Palace confirmed that President Macron wore the sunglasses during the speech for health reasons.
