The 4th edition of "Excel Expo" officially opened on October 15, 2025, at the Palais des Expositions in Algiers, marking a significant event in Algeria's economic and digital landscape. The inauguration was overseen by the Minister of Internal Trade and Regulation of the National Market, Amal Abdel Latif, alongside the Minister of Knowledge Economy, Startups, and Micro-enterprises, the Minister of Post and Telecommunications, and the High Commissioner for Digitalization.
In her opening address, Minister Abdel Latif emphasized the importance of Excel Expo as an annual platform that brings together innovation, entrepreneurship, and digital transformation within the trade and e-services sectors. She highlighted the event’s role in fostering a dynamic ecosystem for economic growth and technological advancement in Algeria.
Minister Abdel Latif stated that her ministry is actively working to establish a modern digital environment that encourages new ideas and empowers young people to launch their online businesses. This initiative aims to contribute to creating real added value for the national economy by fostering a vibrant e-commerce sector.
A key focus of the Minister’s address was the promotion of electronic payment solutions as a secure and convenient option for both businesses and consumers. She lauded the efforts being made to increase the adoption of e-payments, highlighting their benefits in ensuring transparency, traceability, and consumer protection. The transition towards digital payments is seen as a crucial step in gradually reducing reliance on cash transactions in commercial activities.
According to Minister Abdel Latif, electronic payments are essential for building trust and transparency in digital transactions, ultimately enhancing consumer confidence in e-commerce. This increased trust will pave the way for greater credibility and diversification within the e-commerce sector, creating new opportunities for growth and development. The government’s commitment to promoting a robust and secure digital payment infrastructure underscores its dedication to fostering a thriving digital economy in Algeria.
Excel Expo serves as a vital platform for showcasing the latest advancements in digital technologies, connecting businesses with potential partners, and promoting innovation across various sectors. The event underscores Algeria’s commitment to embracing digital transformation and creating a favorable environment for entrepreneurship and economic growth. The focus on e-commerce and digital payment solutions reflects the government’s strategic vision for a more efficient, transparent, and competitive economy. #Trade #Algeria #DigitalTransformation #ECommerce #Innovation
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Written by Noor Eleslam
