Algiers, Algeria – Ooredoo Algeria has announced a groundbreaking partnership with globally renowned DJ and producer, DJ Snake. The collaboration aims to strengthen Ooredoo’s brand strategy and connect with Algeria’s vibrant youth.
The official announcement took place at an exclusive event held in Algiers on Wednesday, November 19, 2025, attended by DJ Snake and Ooredoo executives. As brand ambassador, the Algerian-born artist will promote Ooredoo’s values and support the company’s community and humanitarian initiatives.
A key moment of the evening was the unveiling of the slogan “Born To Be DZ,” encapsulating DJ Snake’s deep connection to his Algerian roots and Ooredoo’s commitment to a proud, youthful, and forward-thinking identity. The slogan reflects the spirit of innovation and connection that both Ooredoo and DJ Snake embody.
During the event, Ooredoo also announced the availability of DJ Snake’s hit song “Disco Maghreb” as a free ringback tone for all Ooredoo customers for two days, as a symbolic gesture honoring Algerian musical heritage and celebrating the company’s connection with its customers.
“We are incredibly proud to associate our brand with a globally recognized artist like DJ Snake,” stated Roni Tohme, [Title]. “This partnership goes beyond a simple contract; it’s a fusion of a future-oriented brand and an exceptional artist who has conquered the world stage while remaining proud of his roots. DJ Snake embodies the spirit of creativity and positive energy that we want to spread among our youth. Together, we will transcend traditional communication to create inspiring experiences that bring people closer and leave a lasting impact. I am confident that this collaboration will amplify our initiatives both locally and internationally, and solidify Ooredoo’s position as a brand that is close to young people and a catalyst for innovation.”
DJ Snake expressed his enthusiasm, stating, “It is a great honor to be an ambassador for Ooredoo.” He looks forward to working with Ooredoo to connect with young Algerians.
