Algiers, Algeria – Air Algérie and the Algerian Public Television (ENTV) have signed a strategic partnership agreement aimed at promoting Algeria’s image both domestically and internationally. The memorandum of understanding was formalized at a ceremony held at the Abdelatif Rahal International Conference Center in Algiers.
The signing ceremony was attended by key figures, including the CEO of Air Algérie, Hamza Benhamouda, the Director General of Algerian Television, Mohamed Bagali, the Advisor to the President of the Republic in charge of Communication, Kamal Sidi Said, and the Minister of Communication, Zohir Bouamama.
This partnership signifies a concerted effort between two strategic national institutions to enhance Algeria’s regional and global presence. The agreement focuses on leveraging the expertise and resources of both entities to promote Algerian tourism, culture, and heritage.
Specifically, the memorandum outlines plans for joint audio-visual productions and coordinated support for major national and international events. The goal is to showcase Algeria’s rich cultural tapestry and establish the nation as a premier tourist and cultural destination.
Air Algérie affirmed its commitment to supporting national initiatives and fulfilling its responsibility as a public institution. The airline reiterated its dedication to engaging with the media and cultural sectors, fostering strategic partnerships that serve the public interest and contribute to sustainable development.
This collaboration is expected to significantly boost Algeria’s visibility on the global stage, highlighting its unique attractions and fostering a positive international perception.
