DZWatch Exclusive – The Ministry of Internal Trade and Market Regulation has announced the commencement of the winter sales season for 2026, slated to begin on Sunday, January 18th, 2026. The sales period will extend through the end of Ramadan and the subsequent Eid al-Fitr celebrations.
In a statement released today, the Ministry highlighted that this decision was made in response to the traditionally high consumer demand experienced during the winter months. Furthermore, the extension acknowledges the unique surge in shopping activity expected during Ramadan and Eid al-Fitr, providing citizens with ample opportunity to take advantage of discounted offers during this important religious observance.
The initiative aims to empower citizens to purchase a wide variety of goods at reduced prices, bolstering their purchasing power. The Ministry’s statement also emphasized the importance of adhering to all legal regulations regarding the advertisement of discounts. This includes ensuring price transparency and maintaining the quality of products offered during the sales period.
Authorities will be closely monitoring the sales to prevent fraud and ensure fair practices for both consumers and retailers. DZWatch will continue to provide updates on the winter sales season, including tips for smart shopping and identifying genuine deals.
The Ministry encourages consumers to exercise caution and report any suspected violations of pricing regulations. This collective effort will contribute to a successful and beneficial winter sales season for all.
