TikTok has recently announced a suite of new features designed to empower content creators on its platform. The announcement was made during a summit dedicated to its creator community, highlighting TikTok’s ongoing commitment to supporting and enhancing the user experience.
Enhanced Subscription Model: One of the key updates is a revamped subscription model that promises to significantly increase creator earnings. Under the new system, creators will receive 90% of subscription revenue, a substantial increase from the previous 50% share. This change aims to incentivize creators to produce exclusive content for their subscribers, fostering a stronger connection with their audience.
However, to qualify for the 90% revenue share, creators must meet specific criteria, including having at least 10,000 followers, achieving 100,000 video views in the past month, and publishing a minimum of three exclusive videos for subscribers monthly. Creators who do not meet these requirements will receive 70% of subscription revenue.
AI-Powered Video Planning: TikTok is also introducing an innovative AI-powered tool to assist creators in planning their video content. This feature allows creators to input a description or core idea for their video, and the platform’s AI model will generate suggestions for titles, descriptions, and even editing techniques designed to maximize audience engagement. The AI also provides a preliminary script, which creators can then customize to their liking. The suggestions are based on successful videos already on the platform, providing data-driven insights.
Smart Cut Feature: Another notable addition is the Smart Cut feature, which simplifies the video editing process. This tool allows creators to easily trim longer videos (over one minute) by selecting the segments they want to keep and removing unwanted portions. This streamlines editing, particularly for longer-form content, enabling creators to produce polished videos more efficiently.
These new features underscore TikTok’s dedication to innovation and its focus on providing creators with the tools they need to thrive on the platform. By offering enhanced monetization options and AI-powered assistance, TikTok is positioning itself as a leading platform for content creation and audience engagement.
