Algiers – Ooredoo Algeria has announced a strategic partnership with internationally renowned DJ Snake, naming the artist its official brand ambassador. The move underscores Ooredoo’s ambition to refresh its brand identity and connect more deeply with Algeria’s youth.
The partnership was unveiled at a special event held in Algiers on Wednesday, November 19, 2025, attended by DJ Snake and Ooredoo executives.
This alliance represents a significant marketing initiative for Ooredoo. The company aims to leverage DJ Snake’s global presence and influence among young audiences to enhance its brand image and reinforce values of creativity, openness, and positive energy.
The official announcement was accompanied by the launch of a new slogan, “Born To Be DZ,” which resonated strongly with attendees. The slogan reflects DJ Snake’s deep connection to his Algerian roots and embodies Ooredoo’s brand spirit, targeting an ambitious generation that is proud of its heritage and connected to the modern world.
As part of the collaboration, Ooredoo is offering the popular “Disco Maghreb” ringtone free of charge for two days to all its customers through the Ranini service. This initiative celebrates Algerian musical heritage and the artistic synergy between the artist and the company.
Rony Tohme, a spokesperson for Ooredoo, expressed his enthusiasm for the partnership, stating, “We are proud to associate Ooredoo’s image with one of the world’s leading artists. Our partnership with DJ Snake is not just a contract; it is a convergence of a forward-looking vision and exceptional artistic talent rooted in heritage. We believe this step will create inspiring experiences and bring the brand closer to Algerian youth.”
DJ Snake also shared his excitement, saying, “Being chosen as Ooredoo Algeria’s ambassador is a great honor. It is not just an artistic experience but a cultural and human journey through which I want to share my energy with Algerian youth and encourage them to believe in their ambitions. I am proud to represent Algeria globally, and together with Ooredoo, we will create projects that inspire the new generation.”
DJ Snake is known for his global successes, which have highlighted Algerian culture, particularly through his work “Disco Maghreb,” blending tradition and modernity, resonating widely locally.