Algiers, Algeria – A media day focused on the crucial role of national media in promoting investment and enhancing the attractiveness of the Algerian economy commenced Tuesday in Algiers. The event, jointly organized by the Algerian Press Agency (APS) and the Algerian Investment Promotion Agency (AAPI), brought together journalists, economists, and government officials to discuss strategies for leveraging media to support national investment policies.
The central theme of the day revolved around how media outlets can effectively contribute to positioning Algeria as an attractive and competitive investment destination. Participants explored ways to showcase the nation’s economic potential, highlighting its strategic location, abundant resources, and ongoing reforms aimed at improving the business climate.
Key discussions centered on the importance of accurate and balanced reporting on investment opportunities, success stories, and government initiatives designed to encourage both domestic and foreign investment. The need for media professionals to develop a deeper understanding of economic issues and investment trends was also emphasized.
The event served as a platform for exchanging ideas and best practices in economic journalism. Speakers underscored the significance of media in shaping public perception and fostering investor confidence. By effectively communicating Algeria’s economic vision and progress, national media can play a vital role in attracting foreign direct investment and stimulating economic growth.
Organizers expressed their commitment to fostering a strong partnership between the media and investment promotion agencies. They highlighted the importance of providing journalists with access to accurate information and resources to enable them to report effectively on economic developments. The collaborative effort seeks to promote Algeria’s economic potential on both regional and international stages.
