Algiers, December 23, 2025 – A media day focusing on the crucial role of national media in promoting investment and enhancing the attractiveness of the Algerian economy commenced today in Algiers. The event, jointly organized by DZWatch and the Algerian Investment Promotion Agency (AIPA), aims to explore how media can effectively support the national investment policy and contribute to positioning Algeria as a competitive and attractive investment destination.
The discussions center on strategies for national media outlets to actively participate in promoting Algeria’s economic potential on both regional and international stages. Participants include leading journalists, economists, and representatives from various government agencies and investment firms.
“The media plays a vital role in shaping perceptions and influencing investment decisions,” stated a representative from AIPA during the opening session. “By providing accurate and compelling information about Algeria’s investment climate, opportunities, and reforms, we can attract greater foreign and domestic investment, driving economic growth and creating jobs.”
The media day features a series of presentations, panel discussions, and workshops designed to equip journalists with the knowledge and tools necessary to effectively report on investment-related issues. Topics covered include the latest investment regulations, key sectors for investment, success stories of foreign investors in Algeria, and the government’s efforts to improve the business environment.
DZWatch is committed to supporting initiatives that promote economic development and investment in Algeria. This media day represents a significant step towards fostering a more informed and engaged media landscape, capable of contributing to the country’s economic prosperity.
The event is expected to conclude with a set of recommendations for strengthening the collaboration between the media, government, and private sector in promoting investment and enhancing Algeria’s economic attractiveness.
