Algiers, November 11, 2025 – A new institutional twinning program between the Algerian Investment Promotion Agency and the German Federal Ministry for Economic Affairs and Energy was launched today in Algiers. The program aims to foster the exchange of expertise to support the attraction of quality investments and the development of the national economy.
The project, funded by the European Union and spanning eight months, was formalized through an agreement signed by Omar Rekkache, Director General of the Algerian Investment Promotion Agency, Diego Mellado Pascua, the European Union Ambassador to Algeria, and Gerland Heckman, representing the German Ministry. The signing ceremony was attended by representatives from the German Embassy in Algeria, Kamal Moula, President of the Algerian Economic Renewal Council, members of parliament, and various administrative officials.
Entitled “Strengthening the Capacities of the Algerian Investment Promotion Agency,” the program aims to bolster the competitiveness of the Algerian economy and increase its attractiveness to both national and foreign investments. This aligns with the government’s objectives to diversify the national economy and encourage productive investment, as explained during the launch event.
The program will enable the Agency to enhance its technical capabilities through knowledge sharing with the German side in areas such as targeting, attracting, and supporting investors. It will also focus on modernizing promotional methods by adopting innovative communication and market analysis techniques. Furthermore, it will develop proactive approaches to attract investments that create added value, employment opportunities, and technology transfer in priority sectors.
The initiative will also allow the Agency to improve the management of economic data and investment indicators through digitization and automation of monitoring and evaluation systems. This will enhance the quality of services offered to investors by fostering a better understanding of their needs and providing tailored support throughout the different stages of their projects.
In his address at the event, Mr. Rekkache described the program as “a significant new step in the cooperation between the Agency and its counterparts in the European Union in the field of investment promotion and institutional capacity building.” He added that it is part of the Agency’s vision to modernize its working mechanisms, enabling it to contribute to the implementation of the national strategy aimed at enhancing the competitiveness of the national economy, improving the business climate, and increasing attractiveness.
