Algiers – Naftal, Algeria’s national company for the marketing and distribution of petroleum products, has announced a significant agreement to import 1.5 million Continental tires. This move aims to provide Algerian consumers with high-quality products at competitive prices.
The initial shipment, consisting of 150,000 tires, is scheduled to arrive before the end of 2025. Subsequent deliveries will include an additional 350,000 tires during the first quarter of 2026, with the remaining quantities to follow until the full order is completed.
Naftal emphasizes that this deal will make premium-quality tires available at significantly reduced prices. Discounts ranging from 35% to 55% compared to current market prices are expected, potentially disrupting existing monopolies and offering consumers reliable alternatives at affordable rates.
The company anticipates that this initiative will stabilize the tire market, similar to the impact observed after the introduction of international engine oil brands like Castrol and Liqui Moly. Increased availability of these oils led to price reductions exceeding 72%.
These tires will be distributed through Naftal’s extensive network of over 2,000 outlets across Algeria, ensuring easy access for consumers without intermediaries and guaranteeing product quality.
In related news, Naftal is also preparing to sign a contract with the Italian company Prometeon before the end of November. This agreement will focus on supplying tires specifically designed for heavy vehicles, further demonstrating Naftal’s strategic approach to diversifying supply sources and regulating the market.
