Algiers, Algeria – Global music producer DJ Snake has been announced as the official brand ambassador for Ooredoo Algeria. The partnership was revealed at a ceremony held in Algiers on Wednesday, November 19, 2025.
According to a statement released by Ooredoo, DJ Snake will collaborate with the company to promote its values among Algerian youth and support its community and humanitarian initiatives. The unveiling of the slogan “Born To Be DZ” was a highlight of the evening, officially marking the beginning of this unique partnership.
The slogan, inspired by DJ Snake’s journey and values, reflects his deep connection to his Algerian roots. It also embodies the essence of the Ooredoo brand: a proud, youthful, ambitious identity connected to the spirit of the times.
During the event, Ooredoo also announced that the ringtone “Disco Maghreb” would be available for free for two days to all Ooredoo customers via the Ranini service. This symbolic gesture honors Algerian musical heritage and highlights the spirit of closeness and celebration that the brand seeks to share with its customers.
“We are very proud to associate our brand image with one of the most prominent artistic names with a wide global presence,” stated Ronnie Tohme, General Manager of Ooredoo Algeria. “Our partnership with DJ Snake goes beyond being just a contract; it is a meeting between a forward-looking brand and an exceptional artist who has succeeded in conquering the biggest stages in the world while being proud of his roots.”
DJ Snake is known for his impressive global successes, particularly his hit “Disco Maghreb,” a tribute to Algerian heritage that embodies a blend of authenticity and modernity. Through his widespread artistic influence, DJ Snake contributes to promoting Algerian culture on the global stage and reconnecting the Algerian diaspora with their roots, according to the statement.
Ooredoo indicated that this partnership represents a milestone in the company’s journey and embodies its commitment to getting closer to younger generations through innovative and inspiring initiatives that enrich their daily lives and consolidate the values of communication, creativity, and renewal. DZWatch will continue to follow this story.
