Algiers, November 11, 2025 – The National Agency for Publishing and Advertising (ANEP) has announced its sponsorship of the International Traditional Industries Salon (SIAT) 2025.
According to a statement released by ANEP, the sponsorship will involve extensive advertising on billboards throughout the event. This initiative forms part of a broader media and promotional campaign launched by the General Directorate of the National Agency for Traditional Industries, the organizing body of the Salon.
The SIAT 2025 commenced on Sunday, November 9, 2025, and is scheduled to run until November 15th. The Salon aims to showcase the rich heritage and economic potential of Algeria’s traditional crafts.
“This sponsorship reflects ANEP’s commitment to actively contributing to the promotion of Algeria’s cultural and economic assets,” the statement emphasized. It further highlighted the importance of supporting the artisans and creators whose work embodies the wealth and authenticity of national traditional industries.
By providing significant advertising support, ANEP aims to raise awareness of the Salon and attract a wide audience, both domestic and international. The agency views the traditional industries sector as a vital component of Algeria’s cultural identity and a key driver of economic growth.
The International Traditional Industries Salon provides a platform for artisans to exhibit their skills, network with potential buyers, and learn about the latest trends in the sector. It also offers visitors the opportunity to discover the beauty and artistry of Algerian craftsmanship.
ANEP’s sponsorship underscores the agency’s dedication to supporting initiatives that promote Algerian culture and contribute to the country’s economic development. The agency looks forward to a successful Salon and continued collaboration with the National Agency for Traditional Industries.
