DZWatch Exclusive: Former French football star Zinedine Zidane has reportedly declined a substantial offer to promote the upcoming Africa Cup of Nations (CAN) tournament, scheduled to be held in Morocco. Sources indicate that Zidane, a global icon with Algerian roots, opted against endorsing the event despite attractive financial incentives.
According to sources familiar with the matter, Zidane was offered a considerable sum, allegedly 11,000 euros per appearance, to participate in promotional activities related to the CAN. However, the legendary midfielder and coach reportedly turned down the offer, citing a desire to maintain his neutrality and avoid potential conflicts of interest.
Further reports suggest that Fouzi Lekjaa, President of the Royal Moroccan Football Federation, extended an invitation for Zidane to attend matches free of charge, with the implicit expectation of providing media support and promotion for the tournament. This proposal was also reportedly rejected by Zidane, who remained steadfast in his decision to avoid any direct association with the event’s promotion.
Zidane’s stance extends beyond promotional appearances. He also reportedly declined an invitation to visit the Moroccan national team’s training camp. Observers interpret this decision as a deliberate effort to distance himself from any potential exploitation for sporting or media purposes. This latest decision underscores Zidane’s commitment to maintaining a neutral position on sensitive matters, reflecting a desire to avoid being drawn into situations that could be misconstrued or used for political gain.
This move reinforces Zidane’s image as a player and coach of integrity, who prioritizes principles and ethical considerations over financial gain. His decision highlights the complexities faced by high-profile figures when navigating sensitive geopolitical and sporting landscapes.



