Algiers, Algeria – A new institutional twinning program between the Algerian Investment Promotion Agency and the German Federal Ministry for Economic Affairs and Energy was officially launched today. The initiative falls within the framework of the strategic partnership between Algeria and the European Union.
The launch ceremony took place at the Palais des Expositions in Algiers. Key attendees included Omar Rekkache, Director General of the Algerian Investment Promotion Agency, Diego Mellado, the European Union Ambassador to Algeria, Mohamed Soumani, Director of Cooperation with the EU at the Ministry of Foreign Affairs, Anne-Sophie Legge, Deputy Head of Mission at the German Embassy in Algeria, and Abd El Rahman Saadi, National Director of the Support Program for Public Administrations and Institutions.
This eight-month program, funded by the European Union, aims to enhance Algeria’s economic competitiveness and increase its attractiveness for both domestic and foreign investments. The initiative aligns with the Algerian government’s objectives of diversifying the national economy and promoting productive investment.
The twinning program, titled “Strengthening the Capacities of the Algerian Investment Promotion Agency,” is based on an institutional partnership designed to facilitate the exchange of knowledge and expertise between Algeria and Germany. The focus areas include modernizing management tools, improving governance, and developing investment promotion mechanisms.
The program will enable the Algerian Investment Promotion Agency to enhance its technical capabilities through the exchange of experiences and best practices with Germany. This encompasses targeting, attracting, and supporting investors, as well as modernizing promotion tools through innovative communication and market analysis techniques. The ultimate goal is to develop proactive exploration approaches to attract value-added investments, create jobs, and facilitate technology transfer in priority sectors.
Furthermore, the program will contribute to improving the management of economic data and investment indicators through digitization and automation of monitoring and evaluation systems. It also aims to enhance the quality of services provided to investors by gaining a deeper understanding of their needs and ensuring tailored support throughout their investment journey.
The Algerian Investment Promotion Agency is currently undergoing a crucial institutional transformation. This twinning project will play a significant role in strengthening its position as a central player in Algeria’s economic development.
